NEW METHOD FOR REACHING CONSUMERS OVER THE INTERNET: "SEARCH ENGINE MARKETING”
نویسندگان
چکیده
منابع مشابه
Reaching consumers: How the tobacco industry uses email marketing
Tobacco companies are restricted from engaging in many traditional forms of marketing. Direct marketing is one way tobacco companies can reach consumers while complying with regulation and avoiding negative public perception. There is little research on this type of opt-in marketing, which includes mail marketing, email marketing, web marketing, and mobile marketing, and its impact is not well ...
متن کاملOptimal Search Engine Marketing Strategy
Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. Most on-line sellers, however, do not invest in search engine optimization (SEO) to get higher search-results rankings for their listings, but instead prefer paid placements. They explain that SEO is more expensive than paid placements, produces resul...
متن کاملKeyword Suggestion for Search Engine Marketing
This document contains research in the field of Search Engine Marketing, to be specific it is focused on finding, implementing and evaluating a technique that can be used for keyword suggestion. Based on a set of words describing the subject, a algorithm finds and ranks keyword suggestions that can be used to advertise with. The main goal is to find keywords that are non-obvious, which means th...
متن کاملCWM global search - an internet search engine for the chemist
The Internet is a rich source of data and information for chemist. There are numerous multidisciplinary databases available for free on the Internet. Some examples of such data repositories are: PubChem, ChemSpider, eMolecules, Drugbank, KEGG, NIST, ChemSynthesis, PharmGKB, Free patents online ... It should be obvious that an end user is a) not aware of all the resources, and b) has not the tim...
متن کاملThe Role of Search Engine Optimization in Search Marketing
Web sites invest significant resources in trying to influence their visibility among online search results. In addition to paying for sponsored links, they invest in methods known as search engine optimization (SEO) that improve the ranking of a site among the search results without improving its quality. We study the economic incentives of Web sites to invest in SEO and its implications on sea...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: IJASOS- International E-journal of Advances in Social Sciences
سال: 2016
ISSN: 2411-183X
DOI: 10.18769/ijasos.90924